An apology they open on their phone

The journey

What they will see.

This is what you get the moment you press start — a working gift, in this order. Reorder it, cut what does not fit, add more.

1. 01The box
2. 02The letter
3. 03Write back
4. 04The finish

The letter

Not sure what to write?

These are in the builder too, as starting points rather than templates. Rewrite every word of them — that is the idea.

• Without excuses

  I was wrong, and I knew it while I was doing it, which is worse. I am not going to explain it away. I am sorry, and I would like to do better rather than just say so.

• Short

  I am sorry. You did not deserve that, and I am not going to pretend there was a reason.

• Asking for time

  I am not asking you to be fine with it yet. I just wanted you to know I understand what I did, in case that matters later.

Or something else

Other occasions.

• BirthdayA gift they open on their phone — candles, photos and a letter that writes itself.The boxPIN lockPhotosStart this one
• AnniversaryYour years together, laid out one moment at a time, ending in a toast.The boxPIN lockOur storyStart this one
• ProposalA slow walk through everything so far, and then the question.The boxOur storyPhotosStart this one
• Just BecauseNo occasion needed. Build whatever it is you actually want to say.The boxPhotosThe letterStart this one

Questions

Before you start.

• How do they actually receive it?

  You get a private link and a matching QR code the moment you pay. Send the link on WhatsApp, or print the QR and put it inside a physical card — both open the same gift.

• Do they need to install anything?

  No. It opens in whatever browser is already on their phone. No app, no account, no sign-up on their side at all.

• Is it private?

  The link is long and unguessable, served over an encrypted connection, and never listed or indexed by search engines. If you add a PIN, the scenes behind it are not sent to their phone until the PIN is correct — so there is nothing to find in the page source.

• What is the PIN for?

  It is a lock screen with a hint you write yourself — usually a date only the two of you would think of. It makes the opening feel like a door rather than a web page, and it means a forwarded link is useless to anyone else.

• Can I see it before I pay?

  Yes, all of it. You can play the entire journey exactly as they will see it, as many times as you like, before spending anything. Nothing is watermarked or held back.

• Can I edit it after publishing?

  Yes. Change the photos, the letter, anything — the link stays the same and updates instantly. If they have not opened it yet they will never know, and if they have, they will see the new version next time.

• How long does the link stay live?

  A year on The gift, and 3 years on The keepsake. Both are counted from the day you publish, and you can extend either from your dashboard at any point, including after it has expired.

• Can I add music, or a YouTube video?

  You can upload your own photos. Music and video from Spotify or YouTube are not supported — they cannot legally be embedded in something we charge for, and a link that opens a different app in the middle of the gift breaks it anyway.

• I lost the link. Can I get it back?

  Sign in with the Google account you published from and every gift you have made is in your dashboard, with its link and QR ready to copy again.

• Is the payment secure?

  Payment is handled entirely by Razorpay. Your card details are typed into their form, never ours, and we never see or store them.

• What if something goes wrong?

  Write to us and we will fix it or refund you — the full terms are on the refunds page. If the gift itself failed to publish after a successful payment, the success page detects that and tells you, rather than pretending it worked.

• Can I delete it?

  Yes, permanently, from your dashboard. The photos and the letter are removed from storage and every shared link to it stops working immediately.